"(Every) extraordinary business is driven by a purpose" - Roy Spence...Let that phrase resonate in your mind for a minute or two. Isn't that a powerful statement? The key word here is Purpose.
We all have a sense of purpose: within our social group, our professional/work group, our relationships with family, friends and loved ones; when we get dressed in the morning, when we're shopping, exercising, and, well I'm sure you get the point.
So, if you think of yourself as a brand, what purpose drives you to operate everyday? How effective is your purpose? Why have you chosen this purpose? What need or desire does your purpose fulfill?
It sounds like I'm asking you what the meaning of life is, right? Well, keep in mind this is a blog about image marketing - so, to put it in to context, what is the purpose behind your image?
I'm going to direct you to this article from SUCCESS Magazine; have a read and I hope you will have a better idea of what your purpose is/should be/will be:
Brands to Last: Building a Winning and Enduring Brand | SUCCESS Magazine | What Achievers Read
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