The concept behind this blog evolved from a self-developed project as a final assignment for one of my classes: a collaboration between the historical brand Lacoste and a newly very well-known Hip Hop artist .
I got excited about this fake proposal and the wheels in my head began to turn round and round (as they always do!).
Lacoste is not Hip Hop; at least, that is not how the company markets itself. Lacoste is preppy, and has a history that is rooted in sports such as tennis, sailing, and golf. A far cry from the images associated with Hip Hop and urban culture, no?
So, why did I think that it could theoretically make sense for a Hip Hop artist to represent a brand such as Lacoste? We can have a two hour discussion about the integration of cultures in society, but then this will become an essay. So I'll just give you two reasons.
Firstly, why not? The brand Lacoste is worn by what society defines as the Urban Market demographic; so, why shouldn’t Lacoste recognize that percentage of their customers? I don’t know exactly what the percentage is, but I’m sure it is significant across North America.
The second reason is Steve Stoute. I think what he has done for marketing in general is brilliant! (Is his work featured as case studies in schools by now? If not, they should be). He is a solid representation of forward-thinking, and global thinking; I so admire that. I want to be like that.
Who thinks about their image as a Brand? Even if you are not a celebrity or someone “important”, can you still be a “brand”? I totally think so.
You just have to be truthful and understand what message you want to communicate to the world about YOU.
Let’s have this discussion, among many other discussions. I hope you will join me!
Make it Happen!…Make it Great!
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